Monday, June 4, 2012
Harvey Wiley Sugar Legacy
New York City's Mayor Bloomberg seeks to ban certain establishments from offering sugared drink sizes above 16 ounces. No word how this shall impact my 32 ounce McDonald's *half* sweetened, *half* unsweetened habit which gives me the larger drink but with the limit of the 16 ounce size sweetened. No mention is given to the sugar-high fructose corn syrup issue.
This makes me wonder about the pre-cigarette mercantilism days -- aka the early 1900s cocaine demonification scares of the infamous USDA-AMA-APhA drug racketeering to get people to fear cocaine in any form in order to clear the way for the increased marketing of Tobacco cigarettes -- when Coca Cola and other such soft drinks contained cocaine. Small amounts of cocaine, often 3-4 milligrams per fluid ounce, or 6 or 7 milligrams per fluid ounce as in Coca wines such as Vin Mariani.
Do the math. If say a Coca leaf extract or even isolated cocaine beverages contained for the sake of argument 5 milligrams per fluid ounce, we would have 35 milligrams in the 7 ounce drink; 60 mg in the 12 ounce drink; 80 in the 16; 160 in the 32; and 320 in the 64 ounce. Such an era came when soft drink sizes were reletively low- in the 8/40 to 12/60 range; and such drinks may or may not also include caffeine, such as Coca-Cola.
Now do the logic. Cocaine is not just a stimulant. its also an anesthetic- drink a cocaine containing beverage and one does not simply get a mild stimulant effect, one's stomach numbs out and one looses an appetite for more, making it somewhat self limiting. Try it yourself with some Coca tea (I do NOT recommend using street cocaine unless perhaps one is a sufficently trained pharmacist), made with say 4 or 5 bags per large cup and you will find it way less swillable than a standard caffeine beverage or water. Makes me wonder how much excessive consumption of sugar was initated by removing the whole coca-cocaine alkaloid from soft drinks, removing the "I am full signal" so people would drink larger servings.
I am sure there is a whole science within the food and drug and beverage industry to encourage excessive consumption, as with MSG type 'doping', and the burn aditives in cigarettes.
British and French and North Americans Examine Coca: 1870s-1880s
Sugar Promoter Harvey Washington Wiley