Self Styled "Quackbuster" JAMA editor 'Dr' Morris Fishbein "instrumental in helping the tobacco companies conduct acceptable "scientific" testing to substantiate their claims"
AMA Quack Morris Fishbein
Morris Fishbein M.D.
(July 22, 1889 – September 27, 1976) was a physician with surprisingly
little clinical experience but despite this he became the editor of the Journal of the American Medical Association (JAMA) from 1924 to 1950. In 1961 he became the founding Editor of Medical World News, a magazine for doctors. In 1970 he endowed the Morris Fishbein Center. He was also notable for exposing quacks, notably the goat-gland surgeon John R. Brinkley, and campaigning for regulation of medical devices.
Fishbein was a medical doctor who did not practice medicine. He was,
however, an effective advocate for conventional medicine and a vocal
critic of unconventional treatments. Shortly after he became head of the
AMA, he wrote several books sharply critical of "medical quackery." He
called chiropractic a "malignant tumor," and he considered osteopathy
and homeopathy "cults." While Fishbein certainly provided benefit to the
general public by warning them about some of the medical chicanery that
existed at the time, he lumped together everything that was not taught
in conventional medical schools and considered all such modalities
quackery.(6) When one considers that the vast majority of medicine
practiced in that era was inadequately tested and dangerous to varying
degrees, Fishbein's obsessive fight against certain treatments provided
direct benefits to the physicians he was representing.
frequent and strident attacks on "health fraud" were broadcast far and
wide, in part through his own newspaper column, syndicated to more than
200 newspapers, as well as a weekly radio program heard by millions of
Americans. His influence on medicine and medical education was
significant, and it is surprising how few medical history books mention
his influence or his questionable tactics. Time magazine
referred to him as "the nation's most ubiquitous, the most widely
maligned, and perhaps most influential medico" (June 21, 1937).
are also numerous stories about Fishbein's efforts to purchase the
rights to various healing treatments, and whenever the owner refused to
sell such rights, Fishbein would label the treatment as quackery
(Ausubel, 2000). If the owner of the treatment or device was a doctor,
this doctor would be attacked by Fishbein in his writings and placed on
the AMA's quackery list. And if the owner of the treatment or device was
not a doctor, it was common for him to be arrested for practicing
medicine without a license or have the product confiscated by the Food
and Drug Administration (FDA) or the Federal Trade Commission (FTC).
Fishbein denied these allegations, but the AMA was tried and convicted
of anti-trust violations for conspiracy and restraint of trade in 1937.
Further, Fishbein wrote numerous consumer health guides, and his choice
of inclusion for what works or what doesn't work was not based on
Fishbein extended Simmons's idea for the AMA
seal of approval to foods, and by including a significant amount of
advertising from food and tobacco companies, he was able to make the AMA
and himself exceedingly rich. In fact, under his reign, the tobacco
companies became the largest advertiser in JAMA and in various local
medical society publications. In fact, Fishbein was instrumental
in helping the tobacco companies conduct acceptable "scientific"
testing to substantiate their claims. Some of the ad claims
that Fishbein approved for inclusion in JAMA were: "Not a cough in a
carload" (for Old Gold cigarettes), "Not one single case of throat
irritation due to smoking Camels," "More doctors smoke Camels than any
other cigarette," "Just what the doctor ordered" (L&M cigarettes),
and "For digestion's sake, smoke Camels" (because the magical Camel
cigarettes would "stimulate the flow of digestive fluids").
By 1950, the AMA's advertising revenue exceeded $9 million, thanks in great part to the tobacco companies.
shortly after Fishbein was forced out of his position in the AMA in
1950, JAMA published research results for the first time about the
harmfulness of tobacco. Medical student Ernst Wynder and
surgeon Evarts Graham of Washington University in St. Louis found that
96.5 percent of lung cancer patients in their hospitals had been
smokers. Very shortly after the Morris Fishbein left the AMA, he
became a high-paid consultant to one of the large tobacco companies,
and JAMA finally was able to publish a slew of studies that confirmed
the real dangers of tobacco.
Nice blog! all the images and contents are very good. Very informative blog I just read . GE 12L
Post a Comment